Advertising and Sales Promotion

Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offering. In most instances, businesses will use advertising as a means of expressing the unique selling proposition that makes their products and services superior to those that their competitors sell.

Sales promotions are all about the short-term sales of products and services. Many companies push these promotions during specific periods when consumer demand is likely to be higher than normal. For example, the holiday season is a prime time for businesses to hold sales promotions, because customers are more primed to make impulse purchases. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get-one-free deals.

Duration: 3 days
Mode: Classroom / Online
Deliverables: CourseWare Hard/ Soft Copies
Course Contents


Advertising objectives
Task and process
Market segmentation and target audience
Message and copy development.
Exercises/Case Studies

Mass Media
Planning and Scheduling
Web Advertising
Integrated programme and budget planning.
Exercises/Case Studies

Implementing the programme coordination and control
Advertising agencies –
Organization and operation.
Exercises/Case Studies

Why and When Sales promotion activities
Consumer and sales channel oriented
Campaigns – Budgeting, Implementation and Control
Exercises/Case Studies


Measurement of effectiveness
Ethics, Economics and Social Relevance
Exercises/Case Studies

Conclusion and Feedback


Why choose us




At the Institute of Corporate Analytics and Training, we have trained over 5000 professionals on a wide range of corporate and management trainings from many organizations and companies, from diverse domains,  around the world.  We have a team of highly motivated and experienced team of trainers.  Our trainings are designed to blend theoretical concepts with field experience.  The concepts and techniques you will learn will be illustrated with case studies from the field, role plays and simulations.




Rest assured that at the end of the training programs, you will emerge confident and energized armed with skills and knowledge as well as the techniques of applying them.



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