Marketing Management

Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Marketing management is a process that involves analysis, planning, implementation, and control of goods, services, and ideas. The marketing management process is based on the idea of exchange.


Duration: 3 days
Mode: Classroom / Online
Deliverables: CourseWare Hard/ Soft Copies

Course Contents

Introduction
Marketing Management Philosophies 
What is marketing
The concepts of marketing

E- Marketing 
Social Media Marketing 
Current marketing challenges
Strategic Planning
Exercises/Case Studies

Marketing Management Process 
Analysis of Marketing opportunities
Selecting Target Consumers
Developing Marketing Mix Analysis of Macro and Micro
environment 

Marketing Research as an Aid to Marketing
Marketing Research Process 
Sales Forecasting –Techniques
Marketing Tactics
Exercises/Case Studies

The Mix Service and Retail Marketing
Buyer behaviour
Factors Influencing Consumer Behaviour 
Buying situation 

Buying Decision Process 
Industrial Buyer Behaviour
Market Segmentation : Targeting and Positioning 
Competitive Marketing Strategies
Exercises/Case Studies

Customer Life Cycle
Customer Life time Value
Portfolio Management
Product Policies 

Consumer and Industrial Product Decisions
Branding, Packaging and Labelling 
New Product Development and Product Life Cycle Strategies 
Pricing – Pricing Strategies and approaches
Exercises/Case Studies

Promotion Decisions: Promotion Mix 
Advertising 
Sales Promotion 
Sales Force Decisions

Selection, Training, Compensation and Control 
Publicity and Personal Selling 
Channel Management – Selection
Co-operation and Conflict Management 
Exercises/Case Studies

Vertical, Horizontal and Multi-channel Systems 
Consumer Protection 
Awareness of Consumer Rights in the Market Place

Conclusion and Feedback

Why choose us


At the Institute of Corporate Analytics and Training, we have trained over 5000 professionals on a wide range of corporate and management trainings from many organizations and companies, from diverse domains,  around the world.  We have a team of highly motivated and experienced team of trainers.  Our trainings are designed to blend theoretical concepts with field experience.  The concepts and techniques you will learn will be illustrated with case studies from the field, role plays and simulations.


Rest assured that at the end of the training programs, you will emerge confident and energized armed with skills and knowledge as well as the techniques of applying them.