Market research can be conducted directly by organizations or companies or can be outsourced to agencies which have expertise in this process.
The process of market research can be done through deploying surveys, interacting with a group of people also known as sample, conducting interviews and other similar processes.
Duration: 3 days
Mode: Classroom / Online
Deliverables: CourseWare Hard/ Soft Copies
Course Contents
Introduction
Nature and scope of Marketing Research
Marketing Research and Marketing decision making
Scientific method
Research designs – Exploratory, descriptive and conclusive
Secondary and Primary Data Collection Methods
Questionnaire Construction Procedure
Sampling Techniques
Exercises/Case Studies
Sample Size Determination per survey
Application of Marketing Research: Motivation Research
Advertising Research
Product Research
Models of Consumer Behaviour: Nicosia Model
Howard-Sheth Model
Engel-Blackwell Miniard Model
Environment
Exercises/Case Studies
Influences on Consumer
Culture
Social Class
Social Groups
Family
Personal Influence and Opinion Leadership
Individual Determinants of Consumer Behaviour: Motivation and Involvement
Information Processing
Learning
Exercises/Case Studies
Personality and Self Concept
Attitude Theories and Change
Consumer Decision Processes: Problem Recognition
Search and Evaluation
Purchasing
Post-purchase Behaviour
Exercises/Case Studies
Conclusion and Feedback
Why choose us
At the Institute of Corporate Analytics and Training, we have trained over 5000 professionals on a wide range of corporate and management trainings from many organizations and companies, from diverse domains, around the world. We have a team of highly motivated and experienced team of trainers. Our trainings are designed to blend theoretical concepts with field experience. The concepts and techniques you will learn will be illustrated with case studies from the field, role plays and simulations.
Rest assured that at the end of the training programs, you will emerge confident and energized armed with skills and knowledge as well as the techniques of applying them.