Strategic Management

Strategic management is the planned use of a business’ resources to reach company goals and objectives. Strategic management requires ongoing evaluation of the processes and procedures within an organization and external factors that may impact how the company functions. The process of strategic management should guide top-level programs and decisions. Companies of all sizes and in all industries can benefit from the practice of strategic management.

Duration: 3 days
Mode: Classroom / Online
Deliverables: CourseWare Hard/ Soft Copies
Course Contents

Introduction: Strategy
Strategic Management Process
Developing a Strategic Vision
Mission Statement

Setting Objectives
Strategies and Tactics
Importance of Corporate Strategy
The 7-S Framework
Exercises/Case Studies

Corporate Governance
Board of Directors: Role and Functions
Board Functioning
Top Management: Role and Skills

Corporate Policy and Planning
Importance , Characteristics and Objectives
Policy Formulation and Development
Types of Business Policies
Exercises/Case Studies

Implementation of Policies
Society and Business
Social Responsibility of Business
Corporate Governance and Ethical

Environmental Analysis
Environmental Scanning
Industry Analysis
The Synthesis of External Factors
Exercises/Case Studies

Internal Scanning
Value Chain Analysis
SWOT Audit
Scenario planning

Creating an Industry Matrix
Strategy Formulation and Analysis
Strategy Formulation
Strategic Factors Analysis
Exercises/Case Studies

Summary Matrix (SFAS) Portfolio Analysis
Business Strategy
TOWS Matrix
Corporate Strategy

Functional Strategy
Strategic Choice
Generic, Competitive Strategies
Strategy Implementation
Exercises/Case Studies

Corporate Culture
Matching Organisation Structure to Strategy
Mergers and Acquisitions and Diversifications
Strategic Leadership

Strategic Control:
Measurement in Performance
Problems in Measurement of Performance
Strategy Audit
Exercises/Case Studies

Strategic Control Process
Du Pont’s Control Model
Balanced Score Card
Michael Porter’s Framework for Strategic Management

Future of Strategic Management
Strategic Information System
Conclusion and Feedback



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