Strategic management is the planned use of a business’ resources to reach company goals and objectives. Strategic management requires ongoing evaluation of the processes and procedures within an organization and external factors that may impact how the company functions. The process of strategic management should guide top-level programs and decisions. Companies of all sizes and in all industries can benefit from the practice of strategic management.
Introduction: Strategy
Strategic Management Process
Developing a Strategic Vision
Mission Statement
Setting Objectives
Strategies and Tactics
Importance of Corporate Strategy
The 7-S Framework
Exercises/Case Studies
Corporate Governance
Board of Directors: Role and Functions
Board Functioning
Top Management: Role and Skills
Corporate Policy and Planning
Importance , Characteristics and Objectives
Policy Formulation and Development
Types of Business Policies
Exercises/Case Studies
Implementation of Policies
Society and Business
Social Responsibility of Business
Corporate Governance and Ethical
Responsibility
Environmental Analysis
Environmental Scanning
Industry Analysis
The Synthesis of External Factors
Exercises/Case Studies
Internal Scanning
Value Chain Analysis
SWOT Audit
Scenario planning
Creating an Industry Matrix
Strategy Formulation and Analysis
Strategy Formulation
Strategic Factors Analysis
Exercises/Case Studies
Summary Matrix (SFAS) Portfolio Analysis
Business Strategy
TOWS Matrix
Corporate Strategy
Functional Strategy
Strategic Choice
Generic, Competitive Strategies
Strategy Implementation
Exercises/Case Studies
Corporate Culture
Matching Organisation Structure to Strategy
Mergers and Acquisitions and Diversifications
Strategic Leadership
Strategic Control:
Measurement in Performance
Problems in Measurement of Performance
Strategy Audit
Exercises/Case Studies
Strategic Control Process
Du Pont’s Control Model
Balanced Score Card
Michael Porter’s Framework for Strategic Management
Future of Strategic Management
Strategic Information System
Conclusion and Feedback